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I approach design as an ongoing exploration across disciplines. My work spans spatial design, 3D visualisation, and web interactions, with brand activations as a core focus. I’m interested in how ideas translate between mediums and how physical spaces and digital layers can work together to create meaningful, well-considered experiences.

Space

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PMG Asia Pacific

Mercedes-Maybach

Mercedes-Benz India hosted an immersive luxury showcase at Raffles Udaipur (March 16–17, 2025) to mark the India debut of the ultra-exclusive Mercedes-Maybach SL 680 Monogram Series.

2025

Designed under the creative direction of Aakarsh Choubey at Studio Pli

Space

More Info +

Mercedes-Maybach

Mercedes-Benz India hosted an immersive luxury showcase at Raffles Udaipur (March 16–17, 2025) to mark the India debut of the ultra-exclusive Mercedes-Maybach SL 680 Monogram Series.

2025

Designed under the creative direction of Aakarsh Choubey at Studio Pli

Client

PMG Asia Pacific

2025

Space

The "House of Gemini" was an interactive AI experience installation by Google at the Mood Indigo cultural festival held at IIT Bombay in December 2024.

House of Gemini Mood Indigo

2025

Space

CeraVe’s Acne Academy 2025 was a classroom-themed, immersive experience that launched the new Blemish Control Range through fun, science-led sessions for beauty creators across India.

2025

Space

The pitch for BMW Joytown translated into a realized experience, shaping an immersive brand playground that expressed BMW’s values of innovation, performance, and joy through interactive, experiential design.

2025

Space

A modular brand activation for Pixel 10 was rolled out across malls in India, creating a scalable pop-up experience to showcase the device’s features and design during its India launch.

2025

Space

Mercedes-Benz India hosted an immersive luxury showcase at Raffles Udaipur (March 16–17, 2025) to mark the India debut of the ultra-exclusive Mercedes-Maybach SL 680 Monogram Series.

Mercedes-Maybach

2025

Space

A premium Don Julio brand activation in Kenya using a set of modular components, allowing the experience to seamlessly adapt across multiple locations.

2025

Space, Art Direction

Spatial experience for Amazon Smbhav 2025, shaping a large-scale summit environment that reflected Amazon’s vision around AI, innovation, and sustainability. The space translated complex ideas into an intuitive, future-forward physical narrative for diverse stakeholders.

2025

Space

Creating an immersive environment that showcased Google’s vision for AI-led innovation and inclusive digital growth for India 2024. The space translated technology and ideas into clear, human-centric experiences at scale.

Google for India 2025

2025

Space

A treasure-hunt–style activation where YouTube creators navigated puzzle rooms using Gemini AI to solve riddles and escape. The space translated AI capability into a playful, hands-on narrative built for creator-led storytelling.

House of Gemini

2025

Space

Spatial experience for the Audi Dealers Conference 2025, creating a refined, brand-led environment aligned with Audi’s vision for performance, innovation, and future mobility.

Audi Dealers Conference

2025

Space

Experiential environment for Maybelline’s “Colossal Bubble” campaign in Mumbai, translating the mascara’s bold volume into a larger-than-life physical narrative.

Maybelline Dome

2024

Physical, Print

A foldable DIY gift kit for Gemini promoters and influencers, transforming paper components into a playful typewriter form.

Google Gemini Calendar

2024

Space

The exercise investigates how regional cultural sensibilities—precision, rhythm, and contemporary pop aesthetics—can influence the spatial language of a large-scale digital platform event.

Youtube South East Asia Awards

2024

Space

The environments highlighted vitamin C–led night care and high-performance daily sun protection through distinct yet cohesive experiential zones.

2024

Space

Concept for YouTube Brandcast, crafting a bold, content-led experience aligned with the platform’s creative ecosystem

YouTube Brandcast

2024

Space

Created the launch pitch and spatial concept for the Audi Q8 e-tron, envisioning a future-forward experience that translated Audi’s electric performance, luxury, and sustainability into an immersive brand narrative.

Audi q8 etron launch

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